With the UAE as its strategic hub, the Group operates a global service network across the Middle East, Asia, Europe and the Americas — 12 tourism service subsidiaries, 500+ employees and over 10,000 visitors served monthly.
Invested by Bastaki Trading Group, High Way Travel & Tourism was founded in 2010. Over 16 years it has grown into a comprehensive cultural and tourism group integrating tourism services, resource integration, industrial operation and cultural education. With the UAE as its strategic hub, the group h…
10+ key markets worldwide
Specialised & collaborative
Fleets, camps, dining, stays
In-house ERP & OTA platform
From destination reception and transport operation to project development, platform building and cultural content innovation.
Owned coach and vehicle fleets delivering professional transport services as a vital part of the full industry chain.
Well-appointed Chinese-themed and farm restaurants offering tailored catering to enrich the visitor experience.
Integrating premium shopping resources with convenient guidance to enhance travel value.
Centred on cultural innovation, leveraging cultural, educational and heritage resources to create immersive experiences.
Professional corporate service capability expanding MICE business and corporate incentive travel solutions.
Integrating ticket and sightseeing resources with one-stop booking to streamline travel.
Themed camps and heritage guest houses delivering unique local accommodation experiences.
Focusing on high-end customisation, meeting personalised demands with professional teams and resources.
Each territory operates independently while sharing group resources, delivering localised reception and one-stop services.
🇦🇪 Headquarters
Strategic Hub · Bridging the Middle East to the World
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🇨🇳 China
Greater China Source Market & Trade Partnerships
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🇴🇲 Oman
Discovering the Arabian Peninsula
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🇧🇭 Bahrain
Business & Leisure Reception in the Gulf
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🇬🇪 Georgia
Caucasus Hidden Gems · Wine & Mountains
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🇱🇰 Sri Lanka
The Smiling Island of the Indian Ocean
View DetailsSince 2010 the Group has continuously expanded — in 2026 the in-house OTA platform went live and the Oman Branch was founded.
Striving to be a global leader and innovator in cultural tourism, partnering with government and industry associations to set service benchmarks.
Prioritising customer satisfaction to craft unforgettable travel experiences for millions of travellers.
Continuously expanding the service network with the China–Arab region at its core, extending to Oman, Egypt, Saudi Arabia and beyond.
Driven by digitalisation and platformisation, building win-win partnerships and exploring models such as culture-tourism + education and wellness.
A matrix of specialised companies operating collaboratively across the full industry chain.
Extending the group footprint in the Gulf, the Oman Branch was officially founded in 2026.
Read moreThe group’s self-developed OTA platform has been delivered and put into operation.
Read moreThe Beijing office continues to expand trade channels and build a win-win ecosystem.
Read moreFrom group reception and MICE to trade partnership — our team is ready to support you.
