Integrity Spreads Worldwide・Benefits for All Globally — We Connect You To The World
Invested by Bastaki Trading Group, High Way Travel & Tourism was founded in 2010. Over 16 years it has grown into a comprehensive cultural and tourism group integrating tourism services, resource integration, industrial operation and cultural education. With the UAE as its strategic hub, the group has built a global service network covering over 10 key markets across the Middle East, Asia, Europe and the Americas. Operating 12 tourism service subsidiaries with 500+ employees and serving over 10,000 visitors monthly, it has developed a full-industry-chain system spanning destination reception, transport operation, cultural project development, resource platform building and cultural content innovation.
Looking to the future, the Group adheres to its core philosophy “We Connect You To The World”. Driven by digitalisation and platformisation, it deepens “culture and tourism +” integration, expanding into education, exhibitions and wellness, striving to become an important bridge connecting the Middle East and the world.
Deeply cultivate the market, refine processes and improve full-chain services to build high-quality cultural tourism experiences.
Walking hand in hand with global partners to build a stable, win-win cultural tourism ecosystem.
Enriching life with travel; lighting up the endless possibilities of life with every journey.
Air Department & Visa Department Established
Joined the International Air Transport Association
Established coach and desert safari fleets
Media Department established, Overseas Leisure Travel magazine launched, self-developed ERP online
Coach fleet restructured into a subsidiary
Auto garage opened, Ugoduabi B2B platform launched, Yushanfang Restaurant opened
Hosted the MEET CHINA Summit, Bastakiya Heritage subsidiary established
Proprietary desert camp opened, Air Department restructured, Highway Holiday brand launched
Wangfu Jiayan Restaurant opened, desert camp restructured into Desert Express subsidiary
Highway Newtime Tourism and Abu Dhabi Waygo Tourism founded
Waygo Bus Rental founded and put into operation
Heritage Home guest house officially opened
INDEX ASSET INVESTMENT reorganised, integrating vehicle sales, passenger transport, maintenance and parts
Received the first batch of post-pandemic mainland Chinese outbound tourists; Ugodubai restructured into UGO Tourism
BEFIN Tourism founded, Highway Holiday restructured, High Way Investment reorganised
Cultural Connection Investment, Index Top Tourism and High Way Sourcing & Portal founded
Incorporation of local subsidiaries in Beijing, Oman, Bahrain, Georgia, and Sri Lanka.
Specialising in hotel and ticket reservations, delivering efficient and accurate booking support.
Managing HR affairs, visas and compliance, providing robust institutional assurance.
In charge of financial planning, budget control and cost accounting to ensure sound financial health.
Managing transport and maintenance teams for safe, comfortable ground transport services.
Brand content creation, media cooperation and promotion to build brand image.
Striving to be a global leader and innovator in cultural tourism, partnering with government and industry associations to set service benchmarks.
Prioritising customer satisfaction to craft unforgettable travel experiences for millions of travellers.
Continuously expanding the service network with the China–Arab region at its core, extending to Oman, Egypt, Saudi Arabia and beyond.
Driven by digitalisation and platformisation, building win-win partnerships and exploring models such as culture-tourism + education and wellness.
