About High Way Travel & Tourism
Integrity Spreads Worldwide・Benefits for All Globally — We Connect You To The World
A Full-Industry-Chain Group
Established in 2010 and invested by Bastaki Trading Group amid China-UAE tourism cooperation in 2009, we are a comprehensive cultural & tourism group. Headquartered in Dubai, we run local presences in Beijing, Oman, Bahrain, Georgia and Sri Lanka. Our global network covers over ten major markets across the Middle East, Asia, Africa and North America, enabling efficient flow and value creation of regional tourism resources.
Corporate Vision
Looking to the future, the Group adheres to its core philosophy “We Connect You To The World”. Driven by digitalisation and platformisation, it deepens “culture and tourism +” integration, expanding into education, exhibitions and wellness, striving to become an important bridge connecting the Middle East and the world.
Deepen Resource Integration
Deeply cultivate the market, refine processes and improve full-chain services to build high-quality cultural tourism experiences.
Partner with Stakeholders
Walking hand in hand with global partners to build a stable, win-win cultural tourism ecosystem.
Discover Beauty Through Travel
Enriching life with travel; lighting up the endless possibilities of life with every journey.
Sixteen Years of Focused Development
Company Founded
The Company founded，Air department/ Visa Department Established
Became an IATA Member
Become a member of the International Air Transport Association
Fleets Established
Establish In-House Coach & Desert Safari Fleets
Media & System
Media Department established, Overseas Leisure Travel magazine launched, self-developed ERP online
Fleet Subsidiary
Coach fleet restructured into a subsidiary
Diversified Layout
Auto garage opened, Ugoduabi B2B platform launched, Yushanfang Restaurant opened
Hosted Summit
Hosted the MEET CHINA Summit, Bastakiya Heritage subsidiary established
Brand Rebranding
Proprietary desert camp opened, Ticketing Department restructured into Tailoring Tourism, Highway Holiday brand launched
Dining & Camp
Wangfu Jiayan Restaurant opened, desert camp restructured into Desert Express subsidiary
Launch New Subsidiaries
Highway Newtime Tourism and Abu Dhabi Waygo Tourism founded
Passenger Transport System Expansion
Waygo Bus Rental founded and put into operation
Heritage Guest House
Heritage Home guest house officially opened
Asset Reorganisation
INDEX ASSET INVESTMENT reorganised, integrating vehicle sales, passenger transport, maintenance and parts
Full Business Resumption
Received the first batch of post-pandemic mainland Chinese outbound tourists; Ugodubai restructured into UGO Tourism
Industrial Expansion
BEFIN Tourism founded, Highway Holiday restructured, High Way Investment reorganised
Ecosystem Growth
Cultural Connection Investment, Index Top Tourism and High Way Sourcing & Portal founded
Global Network Expansion
Incorporation of local subsidiaries in Beijing, Oman, Bahrain, Georgia, and Sri Lanka.
Professional Team · Safeguarding Every Journey
Reservation Service Team
Specialising in hotel and ticket reservations, delivering efficient and accurate booking support.
HR Management Team
Managing HR affairs, visas and compliance, providing robust institutional assurance.
Financial Management Team
In charge of financial planning, budget control and cost accounting to ensure sound financial health.
Transportation Operations Team
Managing transport and maintenance teams for safe, comfortable ground transport services.
Media & Brand Team
Brand content creation, media cooperation and promotion to build brand image.
Win Trust with Responsibility · Create Value Through Win-Win
Leading Industry Development
Striving to be a global leader and innovator in cultural tourism, partnering with government and industry associations to set service benchmarks.
Creating Exceptional Value
Prioritising customer satisfaction to craft unforgettable travel experiences for millions of travellers.
Deepening Global Connectivity
Continuously expanding the service network with the China–Arab region at its core, extending to Oman, Egypt, Saudi Arabia and beyond.
Building a Win-Win Ecosystem
Driven by digitalisation and platformisation, building win-win partnerships and exploring models such as culture-tourism + education and wellness.
